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Brand Strategy

NaviNet case study: Balancing different messages for multiple audiences in the healthcare market

06.10.2010 | by admin

As the country’s largest real-time healthcare communications network, NaviNet speaks to many audiences, including providers, patients, partners, and health plans. Their challenge was how to communicate with several audiences in a very complex marketplace.Read more

NaviNet  case study: Balancing different messages for multiple audiences in the healthcare market

Boeing and Methodologie in Marketing News

10.30.2009 | by Methodologie

“[In the beginning,] it felt like we were a bunch of kids picking up pots and pans and calling it a parade, and now we look behind us and it’s like we’re seeing the whole philharmonic.”
—Jim Newcomb, director of brand…

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Boeing and Methodologie in Marketing News

Does your brand guide fall short?

07.15.2009 | by Methodologie

When internal staff, PR firms, ad agencies, and web consultants all put their own spin on brand guidelines, how do you achieve a unified brand?

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Does your brand guide fall short?