Every year our reporting clients ask how competitors and peers tell their stories. Glossy narrative annual reports? CSR section on the corporate website? All of the above plus a singing telegram? Thus was born our annual survey of Fortune 100 corporate reports.…
Forget the grammar-snob arguments against verbing nouns and trendy corporate lingo: overuse of buzzwords and jargon makes your message sound just like every other message out there. And that’s boring.
“[In the beginning,] it felt like we were a bunch of kids picking up pots and pans and calling it a parade, and now we look behind us and it’s like we’re seeing the whole philharmonic.” —Jim Newcomb, director of brand…
