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From Here to There: New video from SIA and Methodologie

06.22.2010 | by admin

From Here to There distills the Semiconductor Industry Association’s message into a short but powerful call to action to enact policies that support U.S. competitiveness in the technology industry. Intended for online distribution, the video also makes…

The future (and present) of mobile apps

06.18.2010 | by admin

Norman Guadagno discusses one of his favorite topics in this interview at the MIT Enterprise Forum Phoenix.

NaviNet case study: Balancing different messages for multiple audiences in the healthcare market

06.10.2010 | by admin

As the country’s largest real-time healthcare communications network, NaviNet speaks to many audiences, including providers, patients, partners, and health plans. Their challenge was how to communicate with several audiences in a very complex marketplace.Read more

Just launched: Kraft Foods Responsibility Report

06.03.2010 | by admin

Kraft’s new report takes interactive PDFs to a new level.

The truth behind three common web statistics

04.20.2010 | by admin

Mark Twain said, “There are lies, damned lies, and statistics.” These are words to remember when drawing conclusions from web analytics. These three common statistics look deceivingly straightforward, but they can be misleading if you’re…

Zen and the art of web analytics

04.16.2010 | by admin

Some days you log in to find your page views have spiked—hooray! You’re popular! Other days, when your visitor count is in the tank, you walk around with shoulders slumped and can’t look anyone in the eye. Is there any purpose to this emotional…