Methodologie

Microsoft

When is it OK to be No. 2?

Back in 1989, when Methodologie was barely a year old, Microsoft created a list of vendors who were vetted and prequalified to uphold their brand standards. Methodologie was brand vendor #0000002 on that list, and we still are.

Like many of their ideas, creating a brand vendor list was a prescient one. Since then, Microsoft has grown into—well, Microsoft. The technology giant has thousands of products and services, and hundreds of groups are given wide latitude to innovate. The potential for brand chaos is enormous, yet they hold it together with aplomb. They are able to achieve this because they see the big picture—and because they keep a close eye on that list.

Over the years, Methodologie has seen many iterations of the Microsoft brand come and go. We’ve worked on hundreds of projects, including brand strategy, naming, identities, product demos, marketing collateral, and communications that are applied to multiple media formats. Our experience runs the gamut from the consumer flash of Xbox to the no-nonsense approach of the IT-oriented Architecture Resource Center. When internal clients want to push the envelope, our perspective helps them get the results they want and still be true to the overall brand.