- CSR project
- Qualcomm Social Responsibility Report
Do you know your CSR from your GRI?
Qualcomm is one of an increasing number of companies that have adopted Global Reporting Initiative guidelines as its CSR reporting framework. As the GRI becomes the gold standard, GRI assurance is essential for companies that take CSR seriously.
Managing the conflicting goals of having a well-written narrative experience while simultaneously following strict reporting standards, our GRI-trained creative team helped Qualcomm bridge the divide by creating a report within a report. Readers choose how they get their information—through Qualcomm’s narrative reporting on key environmental and social initiatives, or through the just-the-facts format of the GRI Content Index. We also built in extensive cross-linking throughout the report for easy jumping back and forth. The approach enabled Qualcomm to tell its full, rich CSR story while earning B+ level GRI assurance.
Befitting a company that has helped lead the wireless revolution, we made sure Qualcomm’s report is as good-looking and 100% functional on mobile devices as it is on a desktop. Result? A hard-working, information-rich report that sends a strong signal, loud and clear.
