Zen and the art of web analytics

Some days you log in to find your page views have spiked—hooray! You’re popular! Other days, when your visitor count is in the tank, you walk around with shoulders slumped…

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Zen and the art of web analytics

One fundamental rule of communication

10.28.2009

Want to get your message across? There’s one thing you must do. “Leave the reader with one provocative thought that he or she didn’t have before. Not two thoughts, or five—just one.”

One fundamental rule of communication

How to (accidentally) start a viral campaign

08.18.2009

Wouldn’t it be nice if your audiences spontaneously decided to spread the word about your brand?

How to (accidentally) start a viral campaign

Does your brand guide fall short?

07.15.2009

When internal staff, PR firms, ad agencies, and web consultants all put their own spin on brand guidelines, how do you achieve a unified brand?

Does your brand guide fall short?

Be sure your website gets the attention it deserves

06.10.2009

Five ways to drive traffic to your website

Be sure your website gets the attention it deserves

The rules of Social Media Fight Club

06.10.2009

The first rule of Social Media Fight Club: You talk about Social Media Fight Club. The second rule of Social Media Fight Club: You MUST talk about Social Media Fight Club.