Methodologie

”[In the beginning,] it felt like we were a bunch of kids picking up pots and pans and calling it a parade, and now we look behind us and it’s like we’re seeing the whole philharmonic.”

—Jim Newcomb, director of brand management and promotion for the Boeing Company, in reference to Boeing’s One brand campaign.

Boeing needed a brand that was unified yet flexible enough to represent the company’s many enterprises. Read about Methodologie’s contribution in the latest issue of Marketing News. View PDF here.