Methodologie

Zen and the art of web analytics

Some days you log in to find your page views have spiked—hooray! You’re popular! Other days, when your visitor count is in the tank, you walk around with shoulders slumped…

M_stream

Methodologie heads to Sustainable Brands 2010

06.03.2010

Three topics we spend a lot of time thinking about—sustainability, brand, and design—will converge in June at Sustainable Brands 2010, the conference for anyone and everyone working to infuse sustainable practices with brand communications. How…

Our next direction? South by Southwest

03.09.2010

Shannyn, Norman, and Luis are heading to Austin for the SXSW Interactive Conference and Festival to soak up the big thinking (and the queso, too).

How do you stack up against the Fortune 100?

01.20.2010

Every year our reporting clients ask how competitors and peers tell their stories. Glossy narrative annual reports? CSR section on the corporate website? All of the above plus a singing telegram? Thus was born our annual survey of Fortune 100 corporate reports.…

How do you stack up against the Fortune 100?

The De-Jargonator

12.17.2009

Forget the grammar-snob arguments against verbing nouns and trendy corporate lingo: overuse of buzzwords and jargon makes your message sound just like every other message out there. And that’s boring.

One fundamental rule of communication

10.28.2009

Want to get your message across? There’s one thing you must do. “Leave the reader with one provocative thought that he or she didn’t have before. Not two thoughts, or five—just one.”